Absolutely. Like we state in the article, we are also part of the “sell their personal brand” group. Even if we don’t sell data or ad space in our platform, we certainly benefit from the visibility that it gives us. There’s always a sell – it’s just a matter of, as a reader, paying attention to what the writer’s interests really are. May sound obvious to some of us, but there’s tons of people who don’t realize that.

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Designer at Work & Co, Founder of UX Collective — http://twitter.com/fabriciot

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